探討廠商行銷活動對品牌權益之影響─以數位相機為例
碩士 === 國立成功大學 === 企業管理學系 === 89 === To both practitioners and academias, brand equity is considered as a critical concept. The brand has been treated as the second life to the product. Without brand, a company is merely a production instrument and might lose the advantage to compete in the market. H...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/76934476941098621885 |