行動電話電信公司與費率方案選擇模式-以學生族群為例

• Main Author: 張瑞樺
• Other Authors: 張淳智
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/00396981686034271196

碩士 === 國立成功大學 === 交通管理學系 === 89 === After deregulation of telecommunication,The market is more and more competitive.For attracting consumers,the companies bring up a wide variety of preferential case.The major purpose of this research is to discuss the effect of service quality and fare of telecommunication companies on the consumers’ choice.The data was collected by stated preference approach for the students in the south of Taiwan.The questionnaire was computer-aided design. This research built nested multinomial logit model and multinomial logit model for all responders.Using these models we can explain factors that inflence consumers’ choosing behavior.The main results of this research are as follow： 1. The decreasing of fare and increasing of communication quality did affect the consumers’ choice.Cost and base stations are most important factors.In addition,for some responders,the the intra-network fare is important. 2. The value added features that companies provide were getting less important.Some responders emphasize these feature that are more useful.And Some responders,like university students and low-income students,don’t emphasize these features. 3. Responders who take part in the promotion emphasize the mobile phone’s promotion price and the contract with the telecommunication companies.And some responders emphasize,like low-income students,emphasize the price difference between the origin price and promotion price of mobile phones. 4. The reason that some responders take part in promotion is to get the mobile phones.for these people,mobiles stand for popularity.so advertisements of telecommunication companies take more effect on them.