A Framwork for Managing Corporate Product Identity

碩士 === 國立成功大學 === 工業設計學系 === 89 === Due to the progress of production technology and marketing skills, the performance of products and sales of corporations have been greatly raised. Under this circumstance, it is the corporate image, which often decides customers’ choices. The function of products...

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Bibliographic Details
Main Authors: Cheng-chen Shao, 邵承珍
Other Authors: Kuohsiang Chen
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/v5n832

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