The Study on the Effect of Discounts Depth, Product Attributes, and Situations on Brand Evaluation and Purchase Intention.
碩士 === 銘傳大學 === 管理科學研究所 === 89 === When firms want to increase sales and profit, they often use product innovation, product improvement, and price discount. The positive short-term impact of price discount on brand sales is well documented. However, price discount will discourage trial if consumers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92821095673838350663 |