The study of the relationship between the functions of the internet channels and consumers'' purchase behavior.

碩士 === 銘傳大學 === 國際企業管理研究所 === 89 === The functions of the internet channel are variety. Which one consumers care about, when they purchased on the internets? By use questionnaire, this study find out some important functions of the internet channel. And my main purpose of this study is try to find o...

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Bibliographic Details
Main Authors: Pi-Chi Shih, 施比棋
Other Authors: Kung-Peng Hung
Format: Others
Language:zh-TW
Published: 2001
Online Access:http://ndltd.ncl.edu.tw/handle/20711864938576688610

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