The study of the relationship between the functions of the internet channels and consumers'' purchase behavior.

• Main Authors: Pi-Chi Shih, 施比棋
• Other Authors: Kung-Peng Hung
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/20711864938576688610

碩士 === 銘傳大學 === 國際企業管理研究所 === 89 === The functions of the internet channel are variety. Which one consumers care about, when they purchased on the internets? By use questionnaire, this study find out some important functions of the internet channel. And my main purpose of this study is try to find out some conclusion about consumers’purchase behavior on the internet. The major findings are as follows: 1.Different functions of the internet channel will effect consumers purchase on the internet. 2.Different consumers’ characters and different products characters will effect consumers purchase on the internet. 3.Different products characters will have interact effect between the functions of the internet channel and consumers purchase on the internet.