| Summary: | 碩士 === 輔仁大學 === 大眾傳播學研究所 === 89 === John McManus（1994）uses market-driven journalism theory to explain when newsrooms have begun to reflect the direction of managers with MBAs rather than green eyeshades, the reader or viewer is a "customer", the news is a "product", and the circulation or signal area is a "market".
In this paper the researcher is to find out how the entertainment news were made from news workers, that them presented in the three network TV stations in Taiwan, and the audience how to watch the entertainment news.
The study revealed that the main issues of entertainment news with propaganda of consumptive product. News workers make news that to promote rating. Besides, the entertainment news of three network TV stations in Taiwan that assure to attract the large audience that advertisers will pay to reach.
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