The Critical Success Factor On Commercialize Virtual Community

• Main Authors: Chang-Chih Wei, 魏彰志
• Other Authors: Kuo-Qin Yan
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/11653356255812384839

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 89 === It’s a society of marketing orientation in the customer-focused era, so entrepreneur has to pay more- attention to CRM (Customer Relationship Management). How to deal with dynamics needs of customers and how to meet and satisfy their requirement would be the critical issue to take advantage from business opportunities. The way would be effective not only in reality but also in virtual space. According to Armstrong , solution to the predicament of E-commerce is to establish virtual community in the network. Virtual community brings more efficiency and value during development of E-commence because it stimulates incentive of purchasing and it benefits both trading sides through business transaction in the network. This study probe into the KSF of commercializing of virtual community from the aspect of general manager in e-business company to look for relations between dynamic loop and reward through utilizing the structure of dynamic loop from Armstrong & Hagel. The results of this study can be summarized as below , The KSF to attract member joining virtual community is to establish member-centered virtual community which means to provide communication tool, to understand and interest your loyal member; to create variety emotional feeling, to offer environment making friends technologically, to furnish variety advertisement; and supply services of searching and agency. Revenue would be grow as the member increase, general manager should keep an eye on providing communication tool、smooth browser process and artistic design to attract member to register; offering personal web space and joining virtual community; understanding and caring about your member; furnishing variety advertisement; establishing virtual currency and supplying services of searching and agency.