| Summary: | 碩士 === 中原大學 === 資訊管理研究所 === 89 === Persuading user to adapt a new version of a package software is a critical mission for companies who want to implement a new information systems. In order to better understand and manage the upgrade process, CAI was proved to be an useful tool to increase user acceptance. The objective of this project is to clarify this process by proposing a theoretical model. This model will be tested in an empirical study of 375 university students.
In this research project, we proposed an exploratory study to find the relationship between CAI and user acceptance for a certain software package. Experimental studies will be conducted in two local universities to address this research question. Technology Acceptance Model, which was proposed by Davis in 1989, was used to explain and predict why users sometimes accept and sometimes reject software package upgrade.
Through structural equation model for statistic analysis, the results of the research are briefly summarized.
1. The technology acceptance model (TAM) has gained considerable support.
2. CAI is positively associated with ease of use and usefulness beliefs. The usefulness beliefs of the user with CAI is positively associated with use intentions, and the importance of the attitude on use intentions is decreased.
3.The extent of prior experience with similar technologies is positively associated with ease of use and usefulness beliefs
4.CAI is positively associated with ease of use and usefulness beliefs of user having no prior experience.
5.CAI have direct effect on ease of use beliefs of user having experience on prior version, but is negatively associated with usefulness beliefs.
6.CAI is negatively associated with ease of use and usefulness beliefs of user having experience on update version.
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