Study on the Relationship among Degree of Involvement, Customer Satisfaction and Loyalty - Base on the Type of Internet Shop and Customer Relationship Combination
碩士 === 中原大學 === 企業管理研究所 === 89 === The relationship between customer satisfaction and brand loyalty has widely applied on business and academic fields. Furthermore, it is a very import part of marketing category. For this topic, most of the scholars focused on the singular and traditional industry...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51806532645400495692 |