| Summary: | 碩士 === 長榮管理學院 === 經營管理研究所 === 89 === As the communication and software technique in this environment are growing up, the cost is lowering. In this new e time, the direct selling companies should use the concepts and methods of electricity opportunely to make all direct selling persons have better competitive ability. The services and profit of direct selling depend on the direct selling persons’ recognition and participation, to look forward performing effectively strategies such as network marketing, etc. and achieve the goals.
In the limited resources, I analyzed and research in the data and cases from the questionnaires in multi-case study research. Used the results of reliability analysis、factors analysis、cluster analysis、canonical correlation、multivariate analysis of variance、repeated measure prove the relationship among relation benefit, loyalty, service value, network externality and related marketing strategies. The results are as below:
1. Internet almost assisted Marketing of Direct Selling. Indeed Direct Selling persons approve the aid from Internet, but the number of consumer and the consuming frequency on Internet are less than those not on Internet. Recent Directing Selling goods sold by traditional Direct Selling ways can develop more characters than sold by Internet.
2. Product strategy is not obviously different from relation benefit, royalty and network externality. Besides, among marketing research, market division, cost and relation benefit are not obviously different. Only promotion and market research are obviously different from network externality. The variances which this research describes are obviously different from service value.
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