The Influence of Internet Advertising on Attention Allocation
碩士 === 長庚大學 === 企業管理研究所 === 89 === With the rapid development of the Internet, the firms are conscious that the Internet has become an important marketing channel. The Internet is to the advantage of the firms, consumers and advertising agents. The firms can reach four objectives of advertisement ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08763727892184503903 |