An exploratory study on the product attributes, channel strategies and marketing strategies of tobacco and wine products
碩士 === 國立中正大學 === 企業管理研究所 === 89 === Under the protection of the tobacco and wine monopoly system, Taiwan Tobacco and Wine Monopoly Bureau is one of the top 10 companies in its yearly revenue in Taiwan. It has over 80 products, but its revenue is mainly from very few of these 80 products. Every year...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64280558352454400018 |