A study of relationship among launch strategy, market characteristics, and type of product development
碩士 === 國立中正大學 === 企業管理研究所 === 89 === Although previous research has investigated the concept and contents of new product performance, there is still no consensus about the managerial decisions that constitute a launch strategy and how such decisions impact new product performance. The research objec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2001
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81947752938447806864 |