Study of Applying Knowledge Development Model to Personalized Information Service

• Main Authors: Chun-Sheng Liao, 廖俊勝
• Other Authors: Chao-Fu Hong
• Format: Others
• Language: zh-TW
• Published: 2001
• Online Access: http://ndltd.ncl.edu.tw/handle/16786079157855912839

碩士 === 真理大學 === 管理科學研究所 === 89 === Today many personal information services are applied to create the relationship between the consumer and offering service company to increase the consumer’s royalty. But until today, these kind researches are almost focused on the data mining technology, although it can filter out the consuming trend. In this paper, we try to use the knowledge developing theory to construct the consumer’s knowledge and compare the experts’ marketing knowledge to catch his consuming style. Then according to this result the system can filter out some suitable information to him. Therefore, we used the laboratory experiment at Aletheia University, and had collected 362 effective samples. From the research’s results, we can understand that if the promotion is based on the model of consuming style, then it can increase the consumers’ satisfaction. The other is use the knowledge transference to transfer the consuming attribute to another product; this issue also is confirmed by our experiment.