Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category
碩士 === 元智大學 === 管理研究所 === 88 ===
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| Format: | Others |
| Language: | zh-TW |
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2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82748069734390167833 |
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ndltd-TW-088YZU00457002 |
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oai_dc |
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ndltd-TW-088YZU004570022016-01-29T04:19:40Z http://ndltd.ncl.edu.tw/handle/82748069734390167833 Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category 消費者促銷知覺價值與促銷偏好程度之研究-產品類別干擾效果之探討 徐心怡 碩士 元智大學 管理研究所 88 廖淑伶 2000 學位論文 ; thesis 174 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 元智大學 === 管理研究所 === 88 ===
|
| author2 |
廖淑伶 |
| author_facet |
廖淑伶 徐心怡 |
| author |
徐心怡 |
| spellingShingle |
徐心怡 Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| author_sort |
徐心怡 |
| title |
Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| title_short |
Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| title_full |
Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| title_fullStr |
Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| title_full_unstemmed |
Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category |
| title_sort |
consumers'' perceived values and preferences for sales promotions: the moderating effect for product category |
| publishDate |
2000 |
| url |
http://ndltd.ncl.edu.tw/handle/82748069734390167833 |
| work_keys_str_mv |
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