Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category

Consumers'' Perceived Values and Preferences for Sales Promotions: the Moderating Effect for Product Category

碩士 === 元智大學 === 管理研究所 === 88 ===

Bibliographic Details
Main Author:	徐心怡
Other Authors:	廖淑伶
Format:	Others
Language:	zh-TW
Published:	2000
Online Access:	http://ndltd.ncl.edu.tw/handle/82748069734390167833

Description
Summary:	碩士 === 元智大學 === 管理研究所 === 88 ===