The Effects of Brand Personality Fit on Brand Alliance

碩士 === 國立雲林科技大學 === 企業管理技術研究所 === 88 ===

Bibliographic Details
Main Authors:	Hsin-Yi Chen, 陳欣怡
Other Authors:	Cheng-Hsui Chen
Format:	Others
Language:	zh-TW
Published:	2000
Online Access:	http://ndltd.ncl.edu.tw/handle/33905702650608011333

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