The Study of Effect of Consumer''''s Attitude on Intention.
碩士 === 淡江大學 === 管理科學學系 === 88 === The concept of attitude has played a major role of social sciences. In real life, consumer''''s attitudes are the firms and marketing staffs focused on. Intentions are viewed as behavioral disposition. For marketing staffs, if they can hold consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98843166093535679414 |