A Study of the Symbolic Trademark on the Effects of Brand Extensions
碩士 === 淡江大學 === 國際貿易學系 === 88 === Abstract: Brand extension is very popular and has been utilized for many years. A successful brand extension is good help for the establishment of brand equities. Due to the differences of production technology are not so obvious as before, firms tend...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91483253131813859731 |