Research on the Relationship of Service Quality and Consumers'''' Behavioral Intentions
碩士 === 東海大學 === 管理研究所 === 88 === This research is primarily based on the paper “The Behavioral Consequences of Service Quality” written by Parasuraman, Zeithaml, & Berry (PZB) in 1996. The first purpose of this research is to investigate the relationship of service quality and behavioral intenti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17629239844032014610 |