The influences of homepage function and brand familiarity to brand attitude and consumption intention of hotels
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 88 === Internet marketing is one of the most popular and talked-about subjects in the marketing academia. The estimated e-commercial will grow to NT $10 billions in year 2001 (MIC 1999). The principal purpose of this study was to explore the impacts of brand famili...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3bb687 |