| Summary: | 碩士 === 實踐大學 === 企業管理研究所 === 88 === Abstract
The effect of Network Externalities and Price Signaling upon
Consumer Quality Cognition
In this thesis , the author is trying to answer :
The effect of network externalities upon consumer quality cognition when consumers receive the information of high or low market share .
The effect on consumer quality cognition when consumers receive the information of high or low product price .
The effect on consumer quality cognition when consumers receive the information of market share and price at the same time.
The object is to discuss the effect of market share and price upon consumer quality cognition .The author is trying to know whether there is definitely difference in consumer quality cognition when consumers receive the information of market share and price at the same time , and face different product property.
When the product is overused , the price will be lower and the market share will be higher .The resource quantity of every one uses will be lower by the increase of market share or quantity used .If there is no other service items increased , the negative effect will be generated . When the internal resource is limited and cannot be expanded quickly ,the negative effect will be generated if we release the information of high market share on consumers . So they are negative correlation . It will cause congestion cost and reduce the consumer quality cognition.
Because there is obvious effect of product property upon consumer quality cognition , the author use the cases of mobile phones and credit cards to research this effect .
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