The Transformation Process of Product Image In The Media

碩士 === 實踐大學 === 工業產品設計研究所 === 88 === ABSTRACT: In a typical product lifecycle, media plays a role as a communicator between the products and consumers. Pursuing a market success, corporations always use media to integrate their product features into consumers’ experiential cognitive proce...

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Bibliographic Details
Main Authors: Chen, Yu-Hsuan, 陳宇軒
Other Authors: Kuan, Cheng-Neng
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/88062044158975307242

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