The Study of Relationship Marketing in the Club Industry－An Application of KMV Model
碩士 === 中國文化大學 === 觀光事業研究所 === 88 === The purpose of this study is to investigate the relationship marketing between the club industry and its members. It is believed that the relationship commitment and trust is the main variables to a successful relationship marketing. The precursors of relation-sh...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89493282191229559622 |