An Empirical Study of the Influence of the Virtual Reference Group on Consumer Behavior
碩士 === 國立臺灣科技大學 === 資訊管理系 === 88 === As the use of Internet spreads rapidly, its impact upon our daily life becomes inevitable. More and more people rely on Internet as a source to collect valuable information. It is especially apparent for collecting the information on the products of their inter...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32920769279910828463 |