The Effects of Product Scarcity, Advertising Appeals, and Desire for Unique Consumer Products on Advertising Effectiveness
碩士 === 國立臺灣科技大學 === 管理研究所企業管理學程 === 88 === Scarcity is a lasting and pervasive issue of human history. Furthermore, it surely influenced our life. The effect of scarcity was examined by a number of researches, but very little of them investigated the scarcity effect on advertising. In this article,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75463206983103522400 |