The Relationship between Bonding Strategy and Relationship Performance: A Study of Financial Service companies
博士 === 國立臺灣大學 === 商學研究所 === 88 === In the past decade, new thinking about the buyer-seller relationships is so evident that experts asserted that relationship marketing is a new marketing paradigm. It focuses on approaches to build, develop and maintain all successful relational exchanges, and as a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/54933527314772889823 |