銀行顧客類型、服務滿意度與關係導向之研究
碩士 === 國立臺灣大學 === 商學研究所 === 88 === ABSTRACT Based on the theory of market segamation, it is still very helpful for making profit and decreasing the cost through seperating customers into the proper groups no matter how the marketing model changing. However, this reaserch will focus on how...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/86597963549558785109 |