台灣地區企業採用顧客關係管理系統之影響因素研究
碩士 === 國立臺灣大學 === 商學研究所 === 88 === Thesis Abstract Customer Relationship Management (CRM) is a powerful information management system which can help enterprises to understand their existing customers, attract profitable potential customers, recognize and delete unprofitable customers,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25776839823554396923 |