The Web Site Image and the Internet Using Behaviors of Female Internet Users

• Main Authors: SHIH, EN-LUN, 石恩綸
• Other Authors: Hwang Ing-San Phd
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/46614748295086503767

碩士 === 國立臺北大學 === 企業管理學系 === 88 === Internet has changed the society. The revolution of information technology not only influences every daily life but also becomes the biggest challenge which the business managers or owners must adapt themselves to. The rapid growth of female internet users has reconstructed the internet society. This research attempts to describe the preferences and the internet behaviors of female internet users. "Protal websites" are taken as examples to study the three main points as below: 1. The evaluation of the importance and satisfaction of the website attributions by female internet users. 2. The relationship between the image of the protal website and the using behaviors of female internet users 3. The relationship between the users'' characters and the internet using behaviors of female internet users The reference works which focus on "protal website attributions," "website image," and "female internet users'' characters" were collected to construct the research variables and the research frame. Through analyzing the data from the online questionary, the most important and dissatisfied wedsite attributions are found. Further, the cross analysis between the users'' characters, website attributions, images and the internet using behaviors, the efficient market variables are shown. The data of this research was collected by the online questionary and there are 236 effective samples. The brief summery of the research result is listed as below: 1. The most important website attributions of the interviewees are "response ability" and "information" and the least important attribution is "interactivity". 2. The statistic analysis result of the website images and users'' characters shows that the website image varies in accordance with education levels. 3. The result of Pearson''s correlation analysis claims that the website image and the internet using behavior are correlative. But about the online shopping behavior, the result can not to prove that the website image and the online shopping behavior are correlative. 4. The result of the statistic analysis indicates that "the average weekly frequency of visiting the most common used protal website" varies different according to the users'' "age," "family situation," and "the online motive;" "the average time of visiting the most common used protal website" is different owing to the users'' "age," "online experience," and "the online motive."