| Summary: | 碩士 === 國立臺灣師範大學 === 美術研究所 === 88 === Web Museum has been a new issue for at least five years. In Taiwan, studies of applying network medium in museums almost emphasize on system development. However, none of the study on content planning and qualitative evaluation of museum WWW Sites is discussed. Thus, to understand current development of art museum Web sites in Taiwan, ten sites (five in Taiwan and five abroad) are selected and analyzed comparatively. Moreover, qualitative evaluation of the five local sites is proceeded.
There are six purposes of the study:
1.To understand current development of art museum Web sites in
Taiwan.
2.To compare the similarities and differences on content
planning between local sites and those overseas.
3.To categorize the contents of art museum Web sites.
4.To develop the criteria to evaluating art museum sites.
5.To evaluate the merits and demerits of layout design,
information content, and communicative interactivity of art
museum sites in Taiwan.
6.To provide concrete suggestions of content planning of art
museum sites in Taiwan.
The results of the study shows that except Online Shop and Membership Service, five art museum Web sites in Taiwan all provide contents such as News, Collections, Exhibitions, Education, and Visiting Information as five foreign sites do. The results also show that in Taiwan art museum sites should improve their Collections, Education, and Research services. Furthermore, the function of communicating with the audience through Web sites should be enhanced.
Finally, three main suggestions are made:
1.Needs of the target audience should be considered first when
providing the services of the Web site.
2.Characteristics of network medium should be explored
ultimately when designing the content of the Web site.
3.Management of the Web site should be treated as a long-
lasting business seriously.
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