| Summary: | 碩士 === 國立中山大學 === 傳播管理研究所 === 88 === 《Abstract》
This research examines six presses of Kaohsiung journalists', China Times, Liberty Times, United Daily News, Taiwan Times, Taiwan Shin Wen Daily News, and Public Daily News, the intra-organization media usage for Media Richness and Social Influence Model.
It tests four media which are face to face, telephone, e-mail, and written document, and tests which one is suitable for Kaohsiung journalists use in formal communication and informal communication. The result is that the most journalist use face to face as their intra-organization media.
Not only testing media usage, this research is also examining the prediction of media usage by Media Richness and Social Influence Model. The result is except downward communication media usage which lacks sufficient samples, the other communication flows' media usage prediction are Media Richness explanation of predicting media usage is better than Social Influence Model.
For each press, face to face is the main choice for six presses' journalists in upward communication, horizontal communication and downward communication flow. However, United Daily News' journalists use written document as the main media in informal communication, but the other presses' still use face to face
The finding in formal and upward communication, the prediction of media usage by Media Richness and Social Influence Model in Liberty Times doesn’t have significant level. Meanwhile, Liberty Times and Taiwan Shin Wen News' prediction of media usage in horizontal communication don’t have significant level. At last, there are only Liberty Times and Public Daily News's media usage prediction have significant level in informal communication.
Keywords:intra-organization, media usage, face to face, telephone, e-mail, written
document, formal communication, informal communication, upward communication, horizontal communication, downward communication, Media Richness, Social Influence Model.
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