| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 88 === Outline
As crises - ranging from mildly disruptive to disastrous - (1) become more frequent, corporate managers have no choice but to accept them as an inescapable reality to be factored into their planning and decision-making. When a crisis occurs, the performance of its crisis managers will determine the future of an organization. This thesis discusses four public crises that occurred in Taiwan in the 1990’s which illustrate the key importance of a corporation’s crisis management.
After a thorough analysis of the four cases, we reached the following conclusions:
Corporate culture is an important factor in crisis management. It determines how crises are perceived by people within the company, and the way in which they deal with the crises. Hence the corporate structure and reward system should be designed to encourage positive behavior.
The management of stakeholder relationships is an integral part of crisis management. The concerns, views, and ideas of a wide variety of people – employees, managers, customers, suppliers, the public and foreign trading partners – need to be considered. (2) And the company must be willing to discuss all matters with the aim of achieving mutual trust and understanding.
A carefully considered contingency plan is always the best solution. Careful attention paid to these processes will, without doubt, help to anticipate and avert crises.
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