| Summary: | 碩士 === 國立中山大學 === 大陸研究所 === 88 === Recenty , the Internet change Human’s life with rapid growth. Especially in recent years , Mainland China have great advancement in Internet. Because environment changes so fast , traditional competitive strategy gas become unavailable. The purpose of this research evaluate the strategy of internet company with dynamics of competitive strategy.
This dissertation is divided to five chapters: In chapter 1 , it included introduction of research content、purpose and motive. In chapter 2 is literature review. It explains administration of virtual community、dynamics of competitive strategy , and the competition on the edge. In
chapter 3 , we analysis Internet Content Provider in mainland China , include the administration of ICP and portal site in P.R.C..In chapter 4 , we visited internet companies in Mainland China and then made SWOT analysis for our case. At last , we induce the key successful factor about portal site’s administration in P.R.C. is :
1. Incipient advantage
2. Have no lack of capital
3. The ability to handhold variety market message
4. The free Internet resource
5. A large amount of loyal member
6. Powerful search engine
7. Fast & broad news content
8. The frisky virtual community
9. Brand advantage
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