| Summary: | 碩士 === 國立中山大學 === 人力資源管理研究所 === 88 === The growth of service industry enhances the importance of emotion issues in
organizations. In the light of increasing interest in organizational emotions, previous
studies focused on how front line staffs work. However, employees who play
mediating role perform more emotional labor. As Arvey, Renz and Watson
(1998) suggested, it is valuable to investigate the possible moderating or mediating roles valuable.
By interviewing fifteen advertising account people, this article discusses the
emotional labor of advertising account people who mostly play mediating role at
work. Analyzing transcriptions in a qualitative approach, this research explores the
emotional rules of mediating role and how they are socialized.
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