An Empirical Study on the Patterns and Strategies of High Tech Start-Ups with Game Theory Aspects

• Main Authors: Wei-Chun Yang, 楊維鈞
• Other Authors: Shang-Jyh Liu
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/80024629074098509067

碩士 === 國立交通大學 === 科技管理學程碩士班 === 88 === This paper addresses the business strategies of high tech start-ups. It applies an strategic analysis model, which consists of three dimensions; industrial environment, organizational activities and co-opetition strategy. An empirical study is constructed to explore the impacts of national macro-environment to industrial environment, business competitive factors, core competencies and value activities of new ventures. This research establishes five patterns of high tech start-ups: the related diversified investment, the unrelated diversified investment, the specialized entrepreneurial group, the independent entrepreneurial group and the pioneering venture. The applied model herein considers several aspects to assess the impact of start-ups, which leads to the formation of various strategic patterns. This article incorporates several economic and managerial theories to conduct the evaluation criteria on the studied cases. This study also explores the core competencies and value activities of a start-up enterprise. Strategic approaches are proposed on the bases of the game theory. These approaches mainly consist of three scopes: the value activities restructuring, the formation of start-up platform and the co-opetition relations.