A STUDY OF CONSUMPTION VALUES OF INFORMATION APPLIANCE

碩士 === 國立交通大學 === 經營管理研究所 === 88 === Information Appliance (IA) is one kind of newly developing product in these years. It’s product characteristics and market positions are not clearly been defined. For marketing staffs, the very important duties are to know whether a new-style product will be acce...

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Bibliographic Details
Main Authors: Yi-Shing Chen, 陳逸興
Other Authors: Prof. Pao-Long Chang
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/42357130787889571919

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