| Summary: | 碩士 === 國立交通大學 === 經營管理研究所 === 88 === The development strategy of Intra-Asia liner service
for Yangming Marine Transport Corporation.
Student: Sheng Fa LinAdvisor: Dr.Charng-Horng Hsieh
Institute of Business and Management
National Chiao Tung University
Abstract
With prosperous development and speedy growth of market economy in Asian region, as well as decreasing affect of Asia financial storm, the volume of Intra-Asia marine will be highly developed continuously. It''s predicted that the scale of Asia liner will exceed Transpacific liner in the coming 5 to 10 years to become one of the developing centers of marine transportation. Starting from oceangoing liner of Europe and America, Yangming Marine Transport Corp. has good liner layout, if could take tremendous cargo resources of oceangoing to coordinate with the development of East Asia, Southeast Asia and mainland China markets, then the Intra-Asia liner service shall be developed well in the future. And if further develops an independent and professional inshore subsidiary company that will bring strategic effect for Yangming group.
Since 1991, Yangming Marine Transport Corp. developed Intra-Asia liner service, though the operational scale was growing, the current management strategy, still act the feeder service of oceangoing liner as main role. That no matter in the coverage of liner, supply quantity of ship''s space, independent operational ability (undertaking ability) or profiting are not corresponding to the prosperous development of Intra-Asia market. And its operation scale is far behind the main inshore marine company in Taiwan. In consideration of the Intra-Asia liner service is the main market in the future, to develop it shall be an important thing Yanming Marine Transport Corp. must do immediately.
This study is to explore the trend for management environment of marine transportation industry, and management characteristic and trend for market of marine transportation in Intra-Asia; to analyze the management type for marine transportation company in Taiwan and the conditions shall be have for promotion and development, then raise a study frame to analyze the influence on change of outside environment and evaluate the conditions it has so as to prepare the development strategy of Intra-Asia liner service for Yangming Marine Transport Corp. and the enforcement planning hereof. By means of this study result, it could provide the reference for the manager of Yangming Marine Transport Corp. in preparing the development strategy of Intra-Asia liner service.
Key words: Intra-Asia liner service, development strategy, planning
|
|---|
