Advertisement Systems over Internet

碩士 === 國立交通大學 === 資訊工程系 === 88 === Because of the popularity of Internet, there are more and more web users. It brings business including advertisement over Internet. Advertisers would publish their advertisement and pay the money to the web sites that can attract a lot of web users. In t...

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Bibliographic Details
Main Authors: Her-Yann Tsai, 蔡和諺
Other Authors: I-Chen Wu
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/15578919767966506480
Description
Summary:碩士 === 國立交通大學 === 資訊工程系 === 88 === Because of the popularity of Internet, there are more and more web users. It brings business including advertisement over Internet. Advertisers would publish their advertisement and pay the money to the web sites that can attract a lot of web users. In this thesis, we not only analyze the problems of the current advertisement systems, but also develop an advertisement system to solve these problems. By designing a fairness mechanism, our system can help some small-sized and mid-sized web sites to increase their traffic.