| Summary: | 碩士 === 國立交通大學 === 科技管理所 === 88 === ABSTRACT
In recent years, the rapidly development of the Internet not only raises the demand of PCs, but also increases the transmission of multimedia contents like data, voice, and video. Due to the advancement of voice compression technology, people can transport compressing voice packets through the Internet. Hence, the“Internet telephone”may prevail. Internet Phone has the advantages of low cost and multimedia contents, therefore, it caused serious threat to existing telecom carriers.
This research probes the trend of Internet telephone from the consumer perspective and refers the MRI model(a technological forecasting method that Ministry of Economic Affairs introduced from Mitsubishi Economic Research Institute in 1996) as the major framework. Passing through the need and technology survey, we reach the conclusions as below:
First, the functions that consumers value, in order of importance to consumers, are “better tone quality”, “low charge”, “ease of use”, “billing inquiring”, “caller information”, “voice mail”, “video transmission”, “fax”, “phonebook”, and “answering machine”.
Second, the time for the commercial applications of all the above functions will probably fall before 2002. “Low charge” will realize in 2003, and “video transmission” will be achieved after 2003.
Third, the factors that are obstructing the commercial applications include technology, market and cost. Technology is the most important factor, followed by market and cost.
|
|---|
