The Study of Customer Relationship Management for IC Foundry and XML-based Lot Tracking System Implementation

• Main Authors: Pei-Lin Wang, 王佩琳
• Other Authors: Der-Baau Perng
• Format: Others
• Language: zh-TW
• Published: 2000
• Online Access: http://ndltd.ncl.edu.tw/handle/94976838858490656499

碩士 === 國立交通大學 === 工業工程與管理系 === 88 === A lot of companies of different countries are willing to enter the keen competition of IC foundry industry. This Paper studies how an IC foundry is to provide customers better production information service to survive and broaden business scope. Our study begins from probing into the customer relationship management（CRM）of IC foundries. We consider that the customer connection system of a foundry should be customizable. Except the kernel product－wafer founding, IC foundries should extend their services by combining their downstream factories and integrating the supply chain. Besides, the IC foundry should increase its interaction with customers. More production services should be provided at the right moment and every opportunity should be grasped to collect more information from customers. By mastering customer knowledge, the IC foundries are able to assess customers and make appropriate collaboration strategies. The virtual fab. concept is highly consistent with the customer connection system except that it lacks the action of collecting and making use of customer information explicitly and that it does not emphasize on customizability. Although it is deficient, it is the most proper foundation to develop the connection system between IC foundry and its customers. Stepping on the groundwork of virtual fab. and CRM concept, we develop an infrastructure of customer connection system that is suitable for IC foundry industry. In this study, we also implement a web-based lot tracking system for the “information service interaction procedure” in our infrastructure. Using ASP to connect PROMIS MES and Oracle database, customers could use the system to get real-time information about their lots, including the in-progress schedule and lot status etc. In order to meet customizability, we use XML and XSL to make the system display the data fields according to the customer’s specification. Customers may customize the fields they want. Each time they login the system, they will just get the designated fields. Therefore, the system is able to satisfy different information needs of all customers.