Selection of Distribution Intermediaries：An Empirical Model
碩士 === 國立暨南國際大學 === 國際企業學系 === 88 === In recent years, marketing channel management has become a sustainable competitive advantage (a competitive edge that cannot be quickly or easily copied by competitors) for firms. As it has become more difficult for companies to attain such an advantage through...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55560535166230413916 |