卡通人物商標與製造商品牌對消費者購買意願影響之研究
碩士 === 國立成功大學 === 國際企業研究所 === 88 === Cartoon character trademarks is frequently used to promote the products in children’s market. The purpose of the marketers using cartoon character trademarks is to make use of the cartoon characters’ celebrity and favoritism to appeal the customers to but the pro...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/45242698586629819136 |