Consumer Based Internet Strategy -- An Empircal Study of Taiwan's Travel Web Sites.
碩士 === 國立成功大學 === 企業管理學系 === 88 === 本研究的主要對象是旅遊網站的消費者,研究方法以李克特五點量表,利用網路問卷進行實証研究,共計瀏覽者2230人,共計有效問卷616份,以對消費者旅遊網站線上功能的認知需求重要性、加權滿意度、服務價值認知、忠誠度等變數間關係做較完整的呈現。研究中主要採用多變項方式衡量各研究構面,並透過因素分析凝聚變項,以描述性統計分析、均值分析、GLM分析、Duncan分析、集群分析、鑑別分析、逐步迴歸分析、典型規則相關分析等研究方法進行實證資料之統計與分析,進行以下三方面之研究: 一、 提出一個整合性(comprehe...
Main Authors: | Ray-Ling Chen, 陳瑞麟 |
---|---|
Other Authors: | Ming-Tien Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2000
|
Online Access: | http://ndltd.ncl.edu.tw/handle/34479304693683696241 |
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