Research on the Type of Product Innovation、Functional Involvement and New Product Development Performance
博士 === 國立政治大學 === 企業管理學系 === 88 === New products have been contributing greatly to firm’s revenues，profits and competitive advantage. Yet new product’s failure rate is relatively high. Hence，researchers have paid attention to the new product development process from every facet. This rese...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68494835686983201468 |