The Research on the Formation of the Internet Market Channel in Taiwan

碩士 === 銘傳大學 === 管理科學研究所 === 88 === Nowadays, the market competition already changed from “production oriented” to “customer oriented” and “channel oriented”. According to this situation, companies tried to improve their corporations’ competition advantage and control the market channel b...

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Bibliographic Details
Main Authors:	Wenny M. Kao, 高美雯
Other Authors:	Chin-Tsai Lin
Format:	Others
Language:	zh-TW
Published:	2000
Online Access:	http://ndltd.ncl.edu.tw/handle/07920662720630888121

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spelling	ndltd-TW-088MCU004570232015-10-13T10:56:27Z http://ndltd.ncl.edu.tw/handle/07920662720630888121 The Research on the Formation of the Internet Market Channel in Taiwan 台灣地區網際網路市場通路(Portal)形成之研究 Wenny M. Kao 高美雯碩士銘傳大學管理科學研究所 88 Nowadays, the market competition already changed from “production oriented” to “customer oriented” and “channel oriented”. According to this situation, companies tried to improve their corporations’ competition advantage and control the market channel by the application of multiplex store and computerization. Well knows, all of ISP, ICP, ASP are the kinds of suppliers in Internet industry, and Portal is a kind of market place for customers. As the change of the telecom policy recently, it is important for Portal to integrate the competitive advantage of the four roles. This research discussed the main factor when the different types of ISP, ICP and ASP considered merger, amalgamation and strategic alliance in order to build the market channel (Portal) of integrated mode and extended mode for the future. Chin-Tsai Lin Chie-Bein Chen 林進財　陳啟斌　 2000 學位論文 ; thesis 63 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 銘傳大學 === 管理科學研究所 === 88 === Nowadays, the market competition already changed from “production oriented” to “customer oriented” and “channel oriented”. According to this situation, companies tried to improve their corporations’ competition advantage and control the market channel by the application of multiplex store and computerization. Well knows, all of ISP, ICP, ASP are the kinds of suppliers in Internet industry, and Portal is a kind of market place for customers. As the change of the telecom policy recently, it is important for Portal to integrate the competitive advantage of the four roles. This research discussed the main factor when the different types of ISP, ICP and ASP considered merger, amalgamation and strategic alliance in order to build the market channel (Portal) of integrated mode and extended mode for the future.
author2	Chin-Tsai Lin
author_facet	Chin-Tsai Lin Wenny M. Kao 高美雯
author	Wenny M. Kao 高美雯
spellingShingle	Wenny M. Kao 高美雯 The Research on the Formation of the Internet Market Channel in Taiwan
author_sort	Wenny M. Kao
title	The Research on the Formation of the Internet Market Channel in Taiwan
title_short	The Research on the Formation of the Internet Market Channel in Taiwan
title_full	The Research on the Formation of the Internet Market Channel in Taiwan
title_fullStr	The Research on the Formation of the Internet Market Channel in Taiwan
title_full_unstemmed	The Research on the Formation of the Internet Market Channel in Taiwan
title_sort	research on the formation of the internet market channel in taiwan
publishDate	2000
url	http://ndltd.ncl.edu.tw/handle/07920662720630888121
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The Research on the Formation of the Internet Market Channel in Taiwan

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