The Effects of Brand Name, Promotion Activity, and Cognitive Attitude on Consumers'' Perceived Value and Purchase Intention: An Empirical Study of Personal Computers
碩士 === 銘傳大學 === 國際企業管理研究所 === 88 === The main purpose of the present study is to examine the effects of brand name and product attributes on consumers’ purchase decision. In addition, it investigates the relationship between product cues and consumers’ perceived value. A 2x2x3 factorial design with...
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| Format: | Others |
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2000
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02798457146889478357 |