應用資料挖掘於目標行銷之研究

碩士 === 輔仁大學 === 資訊管理學系 === 88 === In this research, we use the knowledge about target marketing to discover customer profiles among transactions in a market basket database, and we try to propose a new data mining framework for knowledge discovery from databases which addresses the techniques of min...

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Bibliographic Details
Main Authors: Wei-Ming Shen, 沈維明
Other Authors: 翁頌舜
Format: Others
Language:zh-TW
Published: 2000
Online Access:http://ndltd.ncl.edu.tw/handle/44579518485657008123