The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.

碩士 === 元智大學 === 管理研究所 === 87 ===

Bibliographic Details
Main Authors:	Kenneth Hsi-Che Wang, 王熙哲
Other Authors:	Shu-Ling Liao
Format:	Others
Language:	zh-TW
Published:	1999
Online Access:	http://ndltd.ncl.edu.tw/handle/30967592841881655050

id	ndltd-TW-087YZU00457015
record_format	oai_dc
spelling	ndltd-TW-087YZU004570152015-10-13T11:50:27Z http://ndltd.ncl.edu.tw/handle/30967592841881655050 The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk. 全球資訊網之媒體特性對線上購買意圖的影響─消費者涉入型態與知覺風險干擾效果之探討 Kenneth Hsi-Che Wang 王熙哲碩士元智大學管理研究所 87 Shu-Ling Liao 廖淑伶 1999 學位論文 ; thesis 182 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 元智大學 === 管理研究所 === 87 ===
author2	Shu-Ling Liao
author_facet	Shu-Ling Liao Kenneth Hsi-Che Wang 王熙哲
author	Kenneth Hsi-Che Wang 王熙哲
spellingShingle	Kenneth Hsi-Che Wang 王熙哲 The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
author_sort	Kenneth Hsi-Che Wang
title	The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
title_short	The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
title_full	The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
title_fullStr	The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
title_full_unstemmed	The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.
title_sort	effects of the media characteristics of world wide web on purchase intention ---- discuss of the moderate effects of consumer involvement and perceived risk.
publishDate	1999
url	http://ndltd.ncl.edu.tw/handle/30967592841881655050
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The effects of the media characteristics of World Wide Web on Purchase Intention ---- Discuss of the moderate effects of Consumer Involvement and Perceived Risk.

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